Tomahawk Technique, Sean Paul’s fifth studio album, is finally hitting U.S. stores on Sept. 18 through VP/Atlantic.
The album was released in Germany, France, Spain, Japan and a handful of other territories on various dates at the top of 2012, before coming to the singer’s native Jamaica in June
For Sean Paul this format of release in different territories had been an odd process but he is used to his music taking some time to catch on worldwide. He spoke about the process to Billboard:
“It kind of reminds me when I first started, when I did a song ‘Like Glue,’” he says. “In Jamaica, I did ‘Like Glue’ in 1998, and it didn’t break in the United States until 2002, when my album ['Dutty Rock'] came out. It reminds me of back in the day, almost like starting over.”
After littering the early 00s with hits like “Gimme The Light,” “Get Busy,” “We Be Burnin’” and “Temperature,” Paul says that “Tomahawk Technique” (the name refers to the “cutting-edge sound” on the disc, as well as Paul’s new mohawk) will be his introduction to a new generation of U.S. pop fans. One of the biggest changes between “Technique” and his previous full-lengths is the presence of all-star producers like Benny Blanco, DJ Ammo and Rico Love. “How Deep Is Your Love,” which will be the focal point single in the States, was written by Ester Dean and produced by Stargate, with a guest spot by Kelly Rowland.
“I think this time around, it was a lot of different productions from different people who probably wouldn’t be doing dancehall in the first place,” says Paul. “It is a new beginning for me, because I’ve always used Jamaican producers to do my album… it is, in certain terms, like a rebirth.”
Sean Paul is so far booked for performances in Las Vegas on Sept. 15 and 16. His video “Got 2 Luv U” featuring Alexis Jordan was shot in Sin City and to date has collected 92 million views on YouTube.
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