Snoop Dogg is very serious about his transition to Reggae and the rastafarian movement. The artist who now goes by the moniker Snoop Lion, has put gangster rap to the side and is embracing the feel-good, heartical vibes that comes with the positive nature of the genre.
In a press release at Jamaican eatery Miss Lily’s located in NYC, he officially revealed the reason for the transition:
“The spirit called me. Any time the spirit calls you, you gotta know it’s serious and real. I wanna bury Snoop Dogg and become Snoop Lion.When the spirit called me, it told me to find something that was connected towards the Bob Marley spirit. Because I’ve always said that I was Bob Marley reincarnated…“
The west-coast rapper who has been in the game for 20 plus years said he really began to understand his quest for change when he visited Jamaica, the birthplace of both Reggae and Rastafarianism.
“I didn’t know that until I went to the temple, where the High Priest asked me what my name was, and I said, ‘Snoop Dogg.’ And he looked me in my eyes and said, ‘No more. You are the light; you are the lion.’ From that moment on, it’s like I had started to understand why I was there.
Rastafarai is not a religion. It’s a way of life. It’s the way you do what you do. I felt like I’ve always been Rastafari, I just didn’t have my third eye open.”
Snoop Lion was also given the Ethiopian name Berhane, meaning “light of the world.”
He revealed to the press that apart from his personal quest for change from rap, he also made the change to make music that the people around him could accept:
“I’ve always wanted to perform for kids and my grandmother and people around the world who really love me that can’t really accept the music that I make. This reggae music is a music of love, happiness, and struggle. Now as a 40-year-old man in the music industry and the artists call me Uncle Snoop, I gotta give them something new.”
Snoop will soon release a full-Reggae album called Reincarnation which he recorded in Jamaica. Produced by Diplo, it will be released on Vice Records. The album will be followed with a documentary of the same name, also produced by Vice. It follows Snoop during his 35 day stay in Jamaica and chronicles his reincarnation . The film will debut at the Toronto International Film Festival in September. Check a clip below:
What do you think of Snoop Dogg’s transformation into Snoop Lion? Let us know in the comments