In honor of Trinidad and Tobago’s 50th anniversary of independence, local fashion brand Emphasis TT is encouraging Trini’s to wear local during the month of August.
Emphasis’ managing director, Arnold Best believes that this initiative can spark increased demand for local garments and encourage budding designers and manufacturers to improve and increase production of their products.
“There is an unfortunate misconception that Trinbagonians are not proud of our ourselves and of our own goods and services,” said Best, “and I think that mentality may have existed many years ago when we were not able to see and hear and experience as much of our own as technology has made it possible for us to do now. Since our football team qualified for the World Cup in 2006, I believe we have been experiencing a revolution of self-love and appreciation as more and more Trinbagonians achieve success in different spheres of life. From Nicki Minaj (hip-hop artist), to Kenwyn Jones [Stoke City footballer], Kelly Ann Baptiste [track and field sprinter from Tobago] to Anya Ayoung Chee [Miss Trinidad & Tobago Universe 2008, winner of Project Runway Season 9], we are seeing shining examples of — for want of a better term — local greatness… and that spirit is infectious and contagious, so we want to do our part to keep spreading it through the hearts and minds of all citizens.”
The locally manufactured and distributed clothing line is located at several locations on the island including their most recent store at SimpliCITY Shopping Plaza on Murray St in Woodbrook. The Emphasis Clothing team will offer makeovers to deserving individuals who wear local during the month of August. For more information on Emphasis Trinidad and the “Wear Local” campaign, log on to the EmphasisTT Facebook page.
We at CaribbeanCelebs.com think this is a great initative and will be highlighting Trini designers on our Twitter and Facebook pages in the month of August. Look out for treats for our Trini readers in the very near future